We are looking to hire an experienced E-Mail Marketing Manager to lead brand + buzz initiatives and to attract new Clients and Service Providers to our Canadian, female-led tech start-up, the PrettyBird app. Download and check it out!
Our E-Mail Marketing Manager will be responsible for optimizing strategy and driving conversion for our brand. This role requires someone with remote work experience, a creative and out-of-the-box thinker who is self-motivated to deliver results and can work at a frenzy pace in a startup environment without needing ongoing supervision.
Auditing, shaping and guiding email programs for both enterprise B2B and B2B2C clientsAnalysis of web traffic and booking conversion, client retention and engagementDeveloping, producing, and deploying specific client and service-provider-based engagement campaignsSegmentation of existing database, contribution to creation of segment-specific contentA/B testing to determine the most effective message, offer, and timing to nurture new users and driving conversion to brand loyaltyOngoing campaign management and contact strategy implementationImpeccable, engaging, efficient communication skills both digitally and in personWhile working within our existing team, your ability to fly solo when required is a must
Minimum 2 years of professional experience as an E-Mail Marketing Coordinator or Marketing Manager with an emphasis on digital marketing strategyMinimum 2 years of hands-on experience in a major ESPProficient knowledge of CRM software and Content Management SystemsKnowledge of data analysis with SEO/SEM/CRO/ASO and Google Analytics experienceUnderstanding of conversion-target communication designPost secondary degree (BSc or similar) in Marketing, Business, Communications, Public Relations or related fieldsPassion for the start-up ecosystem, ideally with patience, insight, and ability to offer actionable insights and feedback directly to the Founders.
This is a part-time, 6 month contract, with opportunity for long-term placement.
Apply for this position directly to the CEO at [email protected]